The bot already got one click. Don't give it a second.
AvaGotYa watches the traffic your Google Ads send you, flags the junk, and once you switch protection on, keeps repeat offenders from seeing your ads again. The software is free. The fee is 30% of verified savings after Google's own credits, capped at 3% of your ad spend. Saved nothing? You owe nothing.
No card. Blocks nothing for 14 days, just shows you what it would have blocked. Google Ads only at launch. Founding 50 closes Nov 15.
Some of your ad clicks aren't people. Everyone's numbers agree on that part.
Every seller of click-fraud tools publishes a scary number. We sell one too, so read these as what they are: vendor-reported benchmarks, not your account. They're still the best public data there is, and they all point the same way.
of Google Ads clicks were invalid traffic in Lunio's analysis of 2.7 billion paid clicks across six ad platforms (Aug 2024 to Jul 2025).
Lunio, Global Invalid Traffic Report 2026, Jan 2026. Vendor-reported. [S1]of paid-click spend went to invalid traffic in the first half of 2026: a 5.58% invalid rate across 4.006 billion paid clicks. Human-mimicking bots were 64.4% of the bot-flagged share, up from 20.4%.
Spider AF / Spider Labs, H1 2026 report, 2 Sep 2026. Vendor-reported. [S2]of all web traffic in 2024 was automated, the first time in a decade that bots outnumbered humans. "Bad bots" alone were 37%.
Imperva (Thales), 2025 Bad Bot Report, Apr 2025. Vendor-reported. [S3]Google does filter a lot of this for you, and credits some of it: If Google identifies an interaction as invalid before the end of the billing cycle, you don't pay for it.
It also says its filters cannot block traffic from your site because they run after an ad serves.
[15]
Benchmarks aren't your account. Your 14-day shadow report is. Go get one.
Google's clock is already running.
Google says you can submit an invalid traffic investigation request for activity within the last 60 days.
[15] That's a rolling window, so every day, a day's worth of clicks ages out of it.
AvaGotYa can only build evidence for clicks it saw. Every day without the tag is a day of clicks you'll never have evidence for. We can't fix yesterday. We can start the file today.
Evidence isn't a credit. Google decides that, every time.
Four steps. The first two cost nothing and touch nothing.
Tag it.
Install with Google Tag Manager in a couple of clicks, or paste one script line. It reads click IDs and behavior signals. It never sends what people type into your forms.
5 minutesShadow mode, 14 days.
It blocks nothing. You get a live feed of what it would have blocked, why, and what that traffic cost. Nothing moves past shadow mode until you and Avakata agree it should.
$0 · zero blocksProtect.
Connect Google Ads: read-only for spend and credits, write access only for exclusion lists, revocable any time. Repeat offenders go on an account-level IP exclusion, which also reaches Performance Max. Every block is logged and reversible.
your callSettle up.
Each month: wasted spend detected and estimated spend prevented. We subtract Google's own invalid-click credits, and you pay 30% of the Conservative figure, capped at 3% of that month's spend. Every billed event is in a CSV.
≤ 3% of spendThink of a bouncer who remembers the troublemakers. He can't un-happen the first fight, but he can keep that crew out next time. He gets paid a cut of the damage he can prove he prevented, minus whatever the venue's own security already caught, and his pay has a hard ceiling.
Install with Google Tag Manager. You click Publish. That's the whole job.
Once your seat is confirmed, your dashboard has a button that signs you in with Google, lets you pick your container, and adds the AvaGotYa tag for you.
We ask only for permission to edit containers and create a version, in a workspace of its own. We don't publish unless you tick the box. You do. We don't keep your Google access after the install. If you don't have Edit access on the container, we'll tell you who to ask instead of throwing a cryptic error.
Not on GTM? No problem.
One script line (any site). Paste just before </body> on every page, or once in your shared footer. Copy it from your Install page instead of retyping it.
<script async src="https://avagotya.netlify.app/avagotya.js" data-tenant-key="YOUR-TENANT-KEY" data-collector="avagotya.netlify.app"></script>
WordPress: free WPCode plugin → Code Snippets → Header & Footer → paste in Footer → Save.
Framer: Site Settings → General → Custom Code → End of <body> tag → paste → Publish.
Wix: Settings → Custom Code → + Add Custom Code → All pages, Body - end → Apply (premium plan + connected domain).
Squarespace: Settings → Advanced → Code Injection → Footer → Save.
GTM by hand: import the template from your Install page (Templates → Tag Templates → New → ⋮ → Import), add the tag on All Pages, Publish.
Use the snippet OR GTM, not both. Otherwise every click gets counted twice, and nobody wants a click-fraud tool that commits click fraud.
What you'll see. It's all receipts, no vibes.
Every number shows its working. If we can't show why, we don't count it. Every tile below opens the live demo dashboard: a fictional law firm's account with illustrative data, refreshed hourly.
Live threat feed
Every paid click, scored 0–100 and tagged human, watch, suspicious, likely or confirmed invalid, with the reasons in plain English.
open in demo ↗Evidence replay
Watch what a flagged click did on your page. Every word and every input is masked in the visitor's browser: you see motion, never content. Opt-in.
open in demo ↗Heatmaps
Where people click on your paid landing pages, and where bots do. People never hit the same pixel twice. Scripts do.
open in demo ↗Threat intel
Networks, countries, bot families, AI agents, and a weekday × hour map. Coordinated sources are grouped. We never name who is behind them.
open in demo ↗Exclusions
Every source we excluded, why, and a one-click undo. Account-level, so it reaches Performance Max. Allow-list your office in a second.
open in demo ↗Refund Desk
A click-by-click evidence CSV for Google's 60-day review. You file it. Google decides. We don't promise refunds, and we never will.
open in demo ↗Lead-form fraud
Fake leads caught by fill-time and hidden trap fields, no CAPTCHA wall. Counted separately and never billed.
open in demo ↗Site health
Our bug detector watches our own tag on your site. If it goes quiet or misbehaves, you hear it from us, with a ticket number, not from your invoice.
open in demo ↗Also inside: levers for sensitivity, repeat-click rules, data-centre and VPN policy, AI-agent policy, geo rules; a savings statement; and a plain-English weekly report.
The dashboard shows the big numbers. The bill uses the small one, on purpose.
What might junk clicks be costing you?
A benchmark, not a guess dressed up as a fact. No email needed.
Benchmark exposure, last 60 days
$0At Lunio's published Google Ads invalid-traffic rate of 7.57% (vendor-reported, Jan 2026), applied to two months of your spend: the length of Google's investigation window. Without a tag, you have no evidence file for any of it.
Google already takes a slice
variesGoogle filters and credits some invalid clicks itself. Your amount is in your Invalid Activity Credit Report. We read it once you connect, and subtract it before we bill a cent.
Most AvaGotYa could ever bill you in a month
$03% of monthly spend. That's the ceiling, not the forecast. In the published illustrative model the fee is about 0.69% of spend: $0/mo at your spend.
Where a flat plan would be cheaper
—…
Estimates use vendor-reported industry benchmarks and the published illustrative model. They aren't a measurement of your account and they aren't a promise of savings. Your 14-day shadow report is the measurement.
Free software. 30% of verified savings. Capped at 3% of spend. $0 if we saved you nothing.
Fee = 30% × (Conservative verified savings − Google's invalid-click credits)…never more than 3% of that month's Google Ads spend. If the result is zero or less, the fee is $0.
| Software, install, dashboard, evidence packs, form-spam and site-health monitoring | $0 |
| Monthly fee | 30% of Conservative verified savings, after subtracting Google's invalid-click credits |
| Ceiling | 3% of that month's ad spend. The bill can't exceed it, whatever happens. |
| No verified savings | $0. This month, next month, any month. |
| Setup fee / minimum / traffic meter | None / none / none. We never price on traffic or clicks. |
| Contract | Month to month. |
| The one condition | Keep read-only spend visibility connected. We can't verify what we can't see. Without it, events are valued at $0, so your bill goes down, not up. |
How "Conservative" works: each blocked event is valued at your campaign's own CPC, never your max bid. Repeat visitors are discounted, each source is capped at 10× CPC per month, and only the high-confidence tier is billed. The formula is published and versioned, and every invoice ships with a line-item CSV.
Competitor prices as published on vendor sites, 2026-09-23. Enterprise pricing is negotiated. [4]
How it stacks up. Their own pricing pages, all dated.
List prices as published on each vendor's own site on 2026-09-23. Things change, so check before you buy.
| AvaGotYa | ClickCease (CHEQ) | Fraud Blocker | ClickGUARD | TrafficGuard | Google (built-in) | |
|---|---|---|---|---|---|---|
| What you pay for | Verified savings, after Google's credits | Website traffic 1 | Ad clicks 4 | Ad-spend band 6 | Flat to $30k spend, then custom 8 | Free, built in 15 |
| Entry price | $0 base; fee only on verified savings, ≤ 3% of spend | Starter $99/mo 1 | Standard $79/mo 4 | Lite $89/mo ($74 yearly) 6 | Shield $49/mo, "Limited Promo Price" 8 | $0 |
| When you hit the limit | Fee is capped at 3% of spend | "Charged according to your actual total usage" 1 | Protection "will end unless you choose to upgrade" 4 | Move up a spend band 6 | Custom above $30k 8 | n/a |
| Help with Google claims | Evidence pack for the 60-day window; no outcome promised | Report only 3 | "Unfortunately not." 5 | CSV export; you file 7 | Click-level reports 9 | Request an investigation within 60 days 15 |
| Subtracts Google's credits before charging | Yes, as a line on the invoice | Not stated on pages reviewed | Not stated on pages reviewed | Not stated on pages reviewed | Not stated on pages reviewed | n/a |
| Try it first | 14-day shadow mode; $0 if no savings | 7-day free trial 1 | 7-day free trial 4 | 7-day free trial 7 | 30 days free, card required, detection only 8 | n/a |
| Platforms protected | Google Ads only at launch | Google, Meta* | Google, Facebook, Instagram* | Google, Meta, Microsoft* | Search on Shield 8 | Google's own inventory |
*Per our Competitive Brief of 2026-09-02; not re-checked on 2026-09-23.
Where we don't win: Google is the only platform we protect at launch. We have no customers or track record yet. And at modest spend in a high-CPC industry, a $49 to $99 flat plan is probably cheaper. Our worst-case fee (3% of spend) is well above any entry subscription.
As far as we can find, none of the pricing pages we reviewed say they subtract Google's own credits before charging you.
Ryan Walker, Avakata Agency
25+ years in digital marketing and 3,500+ Google Ads accounts managed since 2006. Ex-Google and Microsoft. He built AvaGotYa because he got tired of watching clients pay a subscription for a green "money saved" number that never showed up on the Google invoice.
The honest part: AvaGotYa went live on 2026-09-14 and is starting in shadow mode on its first sites. There are no customer results to show you yet, so we won't pretend. Your shadow report will be the first result that matters to you.
Small on purpose.
Onboarding is hands-on, so we cap it. Ryan personally reviews every founding advertiser's 14-day shadow report before a single IP gets excluded, and there are only so many hours in a week. So there are 50 founding seats, 10 onboarding starts a week, and one close date.
50 of 50 seats left · closes November 15, 2026 at 11:59 pm ET or when the seats are gone. This timer doesn't reset. Refresh it and see.
- Tag-verified sign-ups first, ordered by when their first beacon arrived.
- Then everyone else, by sign-up time.
- Each referred advertiser whose tag goes live moves you up 5 places (max 3). Different domain required.
Here's how to move up. The rules are real and public:
- Install the tag → you jump to the front group. We email your tenant key and the one-click Google Tag Manager install. Shadow mode starts the moment your first beacon lands.
- Refer another advertiser → +5 spots each (max 3), once their tag goes live.
The questions you should ask every click-fraud vendor. Here are our answers.
Can you stop a fraudulent click before Google charges me?
Will I get my money back from Google?
What exactly do I pay?
Isn't "savings" just a made-up number?
What if you block a real customer?
When would a flat subscription be cheaper?
Do you tell me who is attacking me?
Which ad platforms are covered?
Do I have to give you access to my ad account?
Has it worked for other businesses?
Fourteen days. Zero blocks. Zero dollars. Then decide with your own data.
Install the tag, let shadow mode watch your real traffic, and read the report. If it finds nothing worth fixing, you've lost five minutes and learned your traffic is clean. Congratulations, that's rarer than you'd think. If it finds something, you'll have the evidence, the exclusions and a bill that can't pass 3% of your spend.
No card. Blocks nothing for 14 days. Founding 50 closes Nov 15. 50 seats left.